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A recent study published by Nielsen Online reports that “member communities” (e.g., social networks, blogs) have become more popular than e-mail. The study, called “Global Faces and Networked Places: A Nielsen report on Social Networking’s New Global Footprint,” shows the Top 5 online sectors worldwide ranked by active reach for December 2007 and December 2008.
According to the report, two-thirds of the world’s Internet population visit social networking or blogging sites, accounting for almost 10% of all internet time. Time spent on social network sites is also expanding. Worldwide activity in 2008 shows that ‘Member Communities’ accounted for one in every 15 online minutes – now it accounts for one in every 11.
While the data does not show a dramatic difference between member communities and e-mail use in terms of percentage points, it does reflect an impact that social communication is having on the way we work and communicate.
Download the entire report from Neilsen here.
Contact KEO Marketing for more information about social networking and how it impacts your business.
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