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Welcome to the KEO Marketing Blog Archives |
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Archive for October, 2009
Monday, October 26th, 2009
The Federal Trade Commission (FTC) has passed new rules on social media content that will go into effect December 1, 2009. The rules are aimed at protecting consumers who read a blog about a product that presents itself as an editorial, when the “blogger” has actually been paid to promote the product and/or has been given the product for free.
This actually goes around a lot in the blogosphere – bloggers getting paid to promote products on blogs or other social media sites (such as Twitter). If you’re one of them (blogger or marketer), here are a few things to keep in mind when endorsing a product or service (in a blog, tweet, etc.):
- You must disclose when you are being compensated for writing about a product, whether you are being paid for the endorsement or have been give free sample of the product.
- Be truthful and certain that your statements can be substantiated.
- Speak from actual experience – don’t just regurgitate the sponsor’s marketing jargon if it isn’t an actual experience or your own opinion.
Failure to follow the rules will result in a substantial fine! Be careful out there!
Contact KEO Marketing for more information about social media and blogging.
Tags: ftc social media, internet marketing law, social media phoenix, social media scottsdale, social media tempe
Posted in General, digital asset optimization, display advertising, keo marketing, linking, local search, new media, online pr, search engine marketing, search engine optimization, social media | Comments Off
Monday, October 26th, 2009
Both Google and Microsoft (Bing) announced last Wednesday that they will begin to integrate Twitter messages into search result pages. Microsoft also said that Bing would soon integrate Facebook updates, but only those made public by account holders. Twitter updates, unless locked by the user, are presumed to be public.
Now, every Twitter update will be indexed in real-time, keeping the social media aspect of worldwide conversations on the Web.
Microsoft executive, Yusuf Mehdi, gave a demo at the Web 2.0 Summit in San Francisco of how Twitter updates (also called “tweets”) would be integrated into search results for Bing. Until now, Bing had only indexed tweets from major celebrities and/or prominent journalists.
Contact KEO Marketing for more information about how to leverage social media for your business.
Tags: search engine optimization phoenix, seo phoenix, social media phoenix, twitter phoenix
Posted in General, digital asset optimization, display advertising, e-commerce, keo marketing, linking, local search, new media, online pr, search engine marketing, search engine optimization, social media | Comments Off
Monday, October 26th, 2009
I recently sat down with Jane and Al Anderson, business consultants and radio personalities from the Purple COWch and talked about online marketing and social media.
Listen to our interview and learn the following about online marketing and social media:
- Why social media is important
- Which social media forms to use
- How to get the most out of your social media campaigns
- …and more!
KEO Marketing radio interview with Purple COWch about online marketing and social media. Contact KEO Marketing for more information about online marketing and social media.
Tags: marketing phoenix, online marketing phoenix, search engine optimization phoenix, seo phoenix, social media phoenix
Posted in digital asset optimization, keo marketing, local search, new media, online pr, search engine marketing, search engine optimization, social media, website development | Comments Off
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