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Welcome to the KEO Marketing Blog Archives |
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Archive for August, 2009
Monday, August 31st, 2009
Consider online video marketing.
According to a recent report from comScore, the audience for online video reached record-breaking heights last month, as over 158 million Americans streamed a total of 21.4 billion videos in July.
Online video viewing has been on the rise for months. Since April 2008, nearly 24 million more users have become regular online video watchers. In addition, online video viewing has gone up 73% since that time, as 81% of the total U.S. Internet audience viewed videos online in July 2009. Average viewers streamed 8.3 hours of video content just last month.
Here are a few more interesting statistics:
- Google’s YouTube dominated the video category in July, accounting for 42 percent of all videos streamed during the month (8.9 billion videos overall).
- Viacom Digital came in a distant second with 812 million video streams, or 3.8 percent of the market.
- Google also dominated in terms of unique viewers, reaching 121 million, versus 64.5 million uniques for second place finisher Microsoft. Hulu reached 38.1 million unique users, good enough for sixth place in the category.
- YouTube’s audience averaged 74.1 videos per viewer in June, versus 12 videos per viewer for Hulu’s audience.
- The average online video consumed during the month was 3.7 minutes; Hulu viewers on average watched 1 hour and 13 minutes of video content.
For more information about online video marketing and how you can levage video to increase website ranking and traffic, contact our online marketing experts at KEO Marketing at 888.702.0679.
Tags: keo marketing, online marketing arizona, online marketing phoenix, video marketing arizona, video marketing phoenix
Posted in General, digital asset optimization, display advertising, e-commerce, keo marketing, new media, search engine optimization, social media, video, website development | Comments Off
Monday, August 24th, 2009
If you haven’t had a chance to check out the SEOmoz 2009 Biennial Search Engine Ranking Factors report, do it now! Every two years, SEOmoz surveys 100 of the industry’s top SEO minds. The result is a document that contains great data about how search engines rank documents. We think it should be read by anyone who is interested in SEO, whether you’re just getting started or a seasoned veteran.
Here’s a quick overview of what the search engine ranking factors report contains:
- Overview – high level view of the ranking elements
- Ranking Factors – raw data that shows the importance and level of consensus for each factor; this year also includes geo-targeting across countries
- Link Building – most effective methods for link acquisition
- Additional Data – a few specific questions about SEO to gauge the opinions of the experts
- Contributors – a list of those who participated in the survey and contact info
For more information about search engine ranking or Phoenix SEO services, contact Sheila Kloefkorn at KEO Marketing at 888.702.0679.
Tags: keo marketing, online marketing phoenix, search engine optimization phoenix, search engine ranking phoenix, seo phoenix
Posted in General, digital asset optimization, keo marketing, online pr, search engine marketing, search engine optimization, social media, video, web analytics, website development | Comments Off
Monday, August 24th, 2009
Last week, Google updated their webmaster blog by posting a link to the beta version of their new search engine, Caffeine. For the last several months Caffeine has been a secret project, but it has now been opened up for testing to web developers, power searchers and other interested parties. The post, which appeared on August 10, started with the following:
“To build a great web search engine, you need to:
- Crawl a large chunk of the web.
- Index the resulting pages and compute how reputable those pages are.
- Rank and return the most relevant pages for users’ queries as quickly as possible.”
With the launch of Caffeine, Google hopes to offer users next-generation architecture in search, pushing the envelope on size, indexing speed, accuracy, comprehensiveness, etc. Most users may not even notice a difference in search results but online marketers should keep in mind that preference will be given to more recent results.
Wanna see for yourself? Check out the beta version of Google’s new search engine: Caffeine.
For more information about what you can do to prepare for Google’s Caffeine update and changes to SEO, contact the Phoenix SEO experts at KEO Marketing at 888.702.0679.
Tags: google caffeine, google seo phoenix, online marketing, search engine optimization phoenix, seo arizona, seo az, seo phoenix
Posted in General, digital asset optimization, e-commerce, keo marketing, linking, local search, new media, online pr, search engine marketing, search engine optimization, social media | Comments Off
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