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Monthly Archives: April 2009
The Effectiveness of Client Testimonials
Are client testimonials worth it? The short answer is YES. There’s a reason why so many effective marketing programs use on testimonials to promote a product or service. Humans pay attention and value stories from other humans – that’s just the way we’re wired. This is what makes client testimonials so effective! For some innovative ideas for how to collect client testimonials and how to use them to bolster your marketing efforts, contact KEO Marketing at 888.702.0679. Continue reading
Posted in General, keo marketing, local search, new media, online pr, search engine marketing, search engine optimization, social media
Tagged client testimonials, social media marketing phoenix, social media phoenix
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Increase Leads by Tracking Your Site’s Traffic with Google Analytics
You may have heard of Google Analytics, the free service offered by Google that generates detailed statistics about the visitors to a website. With Google Analytics, you can learn more about where your visitors come from and how they interact with your site. You may already have it implemented on your site – but do you know how to analyze what it measures? Continue reading
Posted in e-commerce, keo marketing, local search, new media, online pr, search engine marketing, search engine optimization, social media, web analytics, website development
Tagged google analytics, increase website leads, increase website sales, online marketing phoenix, web analytics, website tracking
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Another Google Video Update from Matt Cutts: How Google Rates Your Links
A new video by the head of Google’s webspam team, Matt Cutts, may give us some insight into how Google differentiates the importance of link from different segments of sites. Continue reading
Posted in keo marketing, new media
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