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Monthly Archives: July 2008

Why we love PRWeb – How it beat a major newswire

Posted on July 30, 2008 by Sheila

We’re relatively agnostic to platforms and outlets for online marketing. We are flexible and always work to find the best solutions for our clients’ unique needs. We have to say, however, that we LOVE PRWeb. Recently we did a head to head comparison of results for PRWeb and another large online PR distribution service. Not only was the other service lots more expensive, it didn’t offer the reach – online or offline. Some say PRWeb is great for generating online buzz, links and reach but it lacks the pick up from the offline world. In this case, the PRWeb release was picked up by a major magazine and our client’s products were featured prominently. The other newswire resulted in far less reach online and no pick up offline. The “proof is in the pudding”. PRWeb wins. Continue reading →

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Google Universal Search – A Review

Posted on July 30, 2008 by Sheila

Google Universal Search means that if you’ve got lots of kinds of digital content, there is a tremendous opportunity to get ranked in Google’s search engine results (SERPs). Continue reading →

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BMA Phoenix to feature Avnet Chief Communications Officer Presentation

Posted on July 30, 2008 by Sheila

Does your CEO get it? Working on communications inside of the C-suite has its rewards – and its challenges. Join Al Maag, Chief Communications Officer of Avnet Inc. (NYSE: AVT), as he describes how he partners with the CEO, senior executives and employees of this global distributor of value-added electronic components and computer products. Come see how one person introduced the Chief Communications Officer role to a company. Continue reading →

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